On-site every week
Our team works in your plant, on your parts.
Alpha now open · Chennai–Hosur corridor
One quality system for every customer you supply.
Tharam by Shuri AI Labs helps South India’s manufacturing suppliers meet the quality standards of every global customer they serve, without redoing the same paperwork for each one.
Built in ChennaiBuilt on Anthropic’s Claude
Your quality head signs off every documentTharam / workspace previewFig. 01
Requirement map
Example dataPart 4471-B · Brake bracket, machined, Rev C
| Control / evidence | Customer ADE · VDA 6.3 | Customer BKR · SQ | Customer CAS9100D |
|---|---|---|---|
| Incoming material certs | |||
| SPC on bore Ø12.00 ±0.02 | — | ||
| Lot-to-heat traceability | |||
| First article inspection | — | ||
| Layered process audits | — |
11/13 requirements already covered · 2 gaps to close before PPAP
Covered Gap— Not applicable
One control. Multiple requirements.
IATF 16949+VDA 6.3+Hyundai SQ Mark+AS9100D+IPC-A-610+ISO 9001:2015+RoHS+REACH+AIAG PPAP+AIAG & VDA FMEA+Customer-specific requirements+IATF 16949+VDA 6.3+Hyundai SQ Mark+AS9100D+IPC-A-610+ISO 9001:2015+RoHS+REACH+AIAG PPAP+AIAG & VDA FMEA+Customer-specific requirements+
01Where we start
South India makes parts for the world.
Cars, phones, two-wheelers, pumps and rocket components carry global names. Many of their parts are made between Chennai, Hosur, Bengaluru and Coimbatore — by Tier 2 and Tier 3 suppliers who run quality on spreadsheets and the memory of a few experienced people.
Chennai beltSriperumbudur & Oragadam — vehicles, auto components, electronics assembly
HosurAuto components, two-wheelers, EV parts, precision machining
BengaluruAerospace, space and defence parts, electronics
CoimbatorePumps, motors, castings, industrial machinery
Built here. Supplied everywhere.Fig. 02
12.97° N / 80.27° ESchematic, not to scale
02The problem
Every new global customer brings a new rulebook.
A 200-person supplier in Hosur might machine brackets for a German carmaker, a Korean carmaker and an aerospace prime at once. Each wants the paperwork its own way: VDA 6.3 audits, Korean supplier quality rules, AS9100D — all layered with customer-specific requirements on top of IATF 16949 or ISO 9001.
Each wants PPAP, FMEA, control plans and 8D in its own template. Most requirements overlap; one good traceability procedure can satisfy all three. But a three-to-five-person quality team has no time to map the overlap, so the same work is rewritten for every customer, part and audit.
The supplier’s rulebook
ISO 9001:2015Base
IATF 16949Layer 01
VDA 6.3Layer 02
Hyundai SQ MarkLayer 03
AS9100DLayer 04
IPC-A-610 · RoHS · REACHLayer 05
+ Customer-specific requirements
Different for every customer
A week in a supplier’s quality room
Composite scenarioMonday
A customer complaint lands
Containment within a day. An 8D in the customer’s template.
8D reportTuesday
A new part needs approval
The 18-element PPAP pack, partly rebuilt from another customer’s format.
PPAP · PSWWednesday
Another questionnaire
90 questions. Most were answered last month for someone else.
Supplier self-assessmentThursday
An audit, three weeks out
Evidence scattered across drives, binders and inboxes.
VDA 6.3 evidenceFriday
An engineering change
PFMEA, control plan and work instructions to update for two customers.
PFMEA · Control planWork done twice
The same evidence, rewritten in a different format.
Audits as fire drills
A scramble for evidence that should already be ready.
Business at risk
A late PPAP or failed audit can cost the account.
A ceiling on growth
A new customer means new quality headcount.
One map. Not another rulebook.
The standards overlap.
The paperwork shouldn’t.
Tharam maps the overlap, drafts in the right format and keeps the evidence connected.
03Tharam / தரம் / Quality
An AI quality workspace built for suppliers with many customers.
Loading the quality workspace…
04How it works
01
Share what you already have
Your procedures, part data, Excel sheets and customer templates.
02
Tharam builds your map
Requirements connected to controls. Overlap visible. Gaps clear.
03
Draft, review, sign
Documents in your customer’s format. Your quality head approves.
04
Stay ready
Evidence and changes stay connected as your customers grow.
05Shuri Expert Network
Find a verified quality expert, or become one.
Podcast · in Tamil
Tharam Pesuvom
தரம் பேசுவோம்
Conversations in Tamil with the people who run quality on South India's shop floors. PPAP, 8D, audits and FMEA explained the way they're actually done.
Season 1 in production
Be a guestTamil / Quality
Tharam Pesuvomதரம் பேசுவோம்Shuri AI Labs
06How we build
People approve, always
AI drafts. Your quality head checks, reviews and signs. No document goes to a customer without human approval.
Your data stays yours
Used only to do your work. Never shared with other suppliers. Not used to train models.
Every answer shows its source
Requirements, clauses and evidence stay connected so your team can check the reasoning, not take it on trust.
Built on your shop floor
We work beside quality teams, with real part data and real customer formats. Not in a demo room.
07Why now
Global brands are moving supply to India
More global customers bring more standards, more formats and more expectations to the same supplier.
AI can now read what quality teams read
Models like Claude can work with procedures, customer manuals and quality records. Expert review still matters.
No tool fits the multi-customer supplier
ERP manages transactions. QMS manages records. The overlap between your customers’ requirements still lives in your quality head’s memory.
08Design partners / Chennai–Hosur
Alpha partner programme
Your customers’ formats first
We set up the PPAP and 8D templates your customers already accept.
Built with your quality head
Features are prioritised by what alpha partners need.
Applications reviewed weeklyApply for the alpha
09Early access
Start small. Build on real work.
Alpha
Open nowA small group of design partners in the Chennai–Hosur auto corridor. PPAP and 8D first. On-site weekly.
Beta
NextMore suppliers and standards: electronics, aerospace, precision machining. Audit readiness and questionnaires.
Launch
LaterAny multi-customer supplier, plus a programme for Tier 1s.
Join the alpha.
You’re a good fit if
- You supply 2+ automotive, electronics or aerospace customers
- Your team handles PPAP, FMEA, 8D or audits
- You’re near Chennai, Hosur, Bengaluru or Coimbatore
- Your quality head can spend an hour a week with us
What you get
- Free use during the alpha
- Our team on-site
- Your customers’ formats set up first
- Founding-partner pricing at launch
What exactly is Tharam?
Tharam is an AI quality workspace for manufacturing suppliers serving multiple customers. It maps overlapping requirements and drafts quality documents in each customer’s format, with a human quality head reviewing and signing off.
Who is it for?
Tier 2 and Tier 3 suppliers serving two or more automotive, electronics or aerospace customers. Our first alpha partners are in the Chennai–Hosur automotive corridor.
Does the AI sign off on documents?
No. Tharam drafts and flags gaps. Your quality head checks the evidence, reviews the document and signs off. Responsibility stays with your team.
Which standards and documents do you support?
Alpha starts with PPAP and 8D for IATF 16949 suppliers, including VDA 6.3 requirements. FMEAs, control plans, AS9100, IPC and audit readiness follow in beta. Customer-specific requirements are part of the map.
Do you provide copies of the standards?
No. Standards are copyrighted. You use your own licensed copies; we do not distribute them.
How is our data protected?
Your data is used only to do your work. It is not sold, shared with other suppliers or used to train models. Application information and certification proofs are restricted to authorised Shuri reviewers.
Will it work with our Excel sheets and ERP?
We start with the Excel sheets, documents and customer templates you already use. During alpha, we work with your team to understand the handoffs. ERP integrations will be assessed with partners, not promised before they are ready.
Does Tharam replace our quality consultant?
No. Tharam helps your team and consultants spend less time rewriting paperwork. Expert judgement, facilitation and approval remain human work.
What is the Expert Network and how are experts verified?
A directory of manufacturing quality specialists. We review their track record, check certifications where possible, have reviewers score specialty questions, and call professional references. Verification is dated and renewed every 12 months.
Can I list myself as an expert?
Yes. Register your expertise, provide your track record and answer scenario questions. Your public listing appears only after verification.
What does the alpha cost, and what do you ask of us?
Alpha use is free. We ask your quality head for an hour a week and work with your team on-site. Alpha partners receive founding-partner pricing at launch; launch prices are not set yet.
Can we use it in Tamil?
Tell us where Tamil would help your team. We are building with South Indian suppliers; Tamil workflows will be assessed with alpha partners. Customer submissions remain in the language and format the customer requires.
Do you have content in Tamil?
Tharam Pesuvom (தரம் பேசுவோம்) is our Tamil-language podcast about manufacturing quality: PPAP, 8D, audits and FMEA explained for the shop floor, with English technical terms kept for audits. Season 1 is in production. Explore Tharam Pesuvom
Who is behind Shuri AI Labs?
Shuri AI Labs is a Chennai-based industrial AI startup, building on the shop floor with manufacturing suppliers. Our first product, Tharam, focuses on multi-customer quality work, with human review and sign-off.
Shuri AI Labs / Chennai, Tamil Nadu
AI for the factories that make the world’s products.
Shuri AI Labs is a Chennai-based industrial AI lab. We build practical tools for manufacturing suppliers, starting with the quality work that stands between a good part and a global customer.
We build on the shop floor: beside quality heads, with real documents, real customer requirements and real audits. Tharam is our first product.
Suppliers, Tier 1s, industry associations and startup programmes — we’d like to hear from you.